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Celebrating 25 years in business

Stylish clothes to see you into the new season

Nestled in the heart of Northampton’s Cultural Quarter, Berties has been setting trends for 25 years. The boutique was launched in 1993 by owner Leonie Howe, who, having returned from working in London for ten years, was used to trawling the capital’s premier boutiques and department stores.

At Berties, Leonie and her experienced team strive to bring the best international collections to the town, every season. If you’ve ever walked past the shop, you can’t help but to gaze at the beautifully dressed window displays, but the store shouldn’t just be admired from afar, as inside you are guaranteed a friendly welcome. Everywhere you look is packed with fabulous finds, suitable for all ages, shapes and budgets.
Berties believe that each client is unique and its aim is to make you feel fabulous, whether it is jeans and a t-shirt or an outfit for a special occasion you’re looking for. The ground floor is bustling with casual clothing, footwear and even a specialist denim section (great for those who either love jeans or can never find the right fit). So, if shopping fills you with dread, take advantage of the free in-house styling service – all you need to do is try on some clothes and enjoy a nice cuppa! Whether you’re fashion-phobic or just not sure what would suit you, Berties could be just the place.

There is something about this shop that makes you want to be braver with your clothing choices! Leonie explains: “We try to make our clients feel at ease and help to grow confidence and trust, which tends to lead to better choices and improved cost per wear. With a loyal customer base, some which return season on season from Ireland, Scotland and Spain – we must be getting it right!”

With Prince Harry and Meghan Markle’s forthcoming nuptials, this wedding season has a real buzz about it and although you may not have an invite to their wedding you might need an outfit for someone else’s.

The advice from Berties is:

  1. Be open-minded about what you try. The more restrictions you place on your selection the fewer options you will have
  2. Don’t be afraid to be different
  3. Don’t lose sight of your own personality

Berties’ objective is that when you look back at those photos you’ll think ‘I rocked it!’

Berties can be found at 28 Guildhall Road, Northampton, NN1 1EW or online at
The shop is open Tuesday-Friday 10am-5.30pm and Saturday 9.30am-5.30pm.
Just pop in and browse or if you would like an appointment ring us on 01604 602101.