If you like your shopping experience and fashion to be individual, personal and comfortable then it’s time to check out Voni Blu
Celebrating 10 Years in St. Giles Quarter this ladies independent fashion boutique located in Castilian Street, part of the St. Giles Quarter of Northampton’s town centre, is the ‘go to’ place for your day-to-day fashion with an edge. You will also find clothes for special events and weddings – but don’t expect traditional mother-of-the-bride style occasion wear. These are clothes for people who are looking for something a little different.
It is this style of clothing that inspired owner Yvonne Spence to launch the business ten years ago: “I always wanted to own a ladies’ fashion boutique that dresses the personality of the customer and complements with shoes, jewellery and accessories.
“I am looking to present a range of styles to my customers, some more edgy pieces, some twists on classic shapes, but all wearable.”
The shop stocks a wide array of designer brands and Yvonne selects labels from far and wide, not to be found in the big name, chain stores. Brands such as HIGH by Claire Campbell renowned for its highly wearable ‘everyday couture’ and unique technical fabrics, the coveted Robell trousers along with collections from an array of Danish, Belgian and Italian designers. Some of these labels have a strong following and Voni Blu’s customers return time and time again seeking out the next season’s looks.
In addition to staying loyal to ‘core’ brands, Yvonne continually looks to what may be new and different and introduces a new range of clothing, or shoes or accessories each season. And while forward planning its stock, Voni Blu can readily respond to trends or a continued change in the weather – like this summer’s prolonged heatwave. Yvonne adds: “We look at the trends and adapt it to our market.”
At Voni Blu it’s all about the individual – the customer as well as the clothes – and really caring about the cut, the fabric, the look and the feel.
To honour this ethos Yvonne personally tries on every style, so she understands how it looks and fits. This knowledge can then be shared when assisting the customers find the ‘look and feel’ that’s right for them.
While the team at Voni Blu are more than happy for people to pop in and browse they are always pleased to pass on their expertise and provide style advice. Yvonne says: “We like to think we give a personal service in a comfortable, no pressure environment. I don’t want people to go away in something they are not comfortable in. If you are not comfortable don’t buy it. We want you to enjoy our clothes.”
If you do want a more personal service you can also book an appointment and let the team style you – they even offer out of hours slots.
And Yvonne doesn’t want people to be deterred from entering an independent store such as this.
There really is no pressure to buy and there are pieces to suit different budgets. While you can find slightly more expensive, ‘high end’ labels there are also ‘entry level’ priced ranges – such as those from isay, Myrine, Indies all ever popular favourites.
Inside Voni Blu’s air conditioned boutique you will also find shoes, accessories and a huge selection of fantastic jewellery from names such as Dansk (see Darcy Bussell) and Edblad.
In January of this year Voni Blu was awarded a gold participation certificate in the Northampton Town Centre Mystery Shopping initiative where it scored more than 90 per cent.
For a shop that prides itself on its customer service and personal touches, such as complimentary gift wrapping and Voni Blu loyalty card, it is clearly getting something right.
So if you’re not already one of the loyal customers who have already discovered this great store, it is time to stop admiring this stylish shop from afar and pay a visit to Voni Blu.
Pay in and visit the friendly team in Castilian Street or take a browse on its website, voniblu.com, where you can find out more about its clothes and also shop online. Stocking sizes from 8 to 16 and some one size items too. Maybe join one of the several informal fashion evenings that take place in the store, where you can discover the collections first hand.
Voni Blu is open 10am-5.30pm Monday to Friday and 9.30am-5.30pm on Saturday.
Located in the St. Giles Quarter, Voni Blu offers
a relaxed and personal shopping experience.
14 Castilian Street • St Giles Quarter Northampton • NN1 1JX
Tel: 01604 636847 • Email: firstname.lastname@example.org